The exploding market for consumer electronics is creating diverse product opportunities, with many products demanding unique technology features to enable successful performance, power-efficiency, size and cost. The wireless market is a high-growth market, and a critical driver of technology innovations. Whether creating a cutting-edge mobile phone with the hottest features or a modest handset required for high-growth emerging economies, a mobile designer is increasingly more challenged to satisfy product goals with existing technology. From the perspective of the industry-leading semiconductor provider entrenched in the wireless space, Bill Krenik, Chief Technical Officer for TI’s Wireless Terminals Business Unit, will address the critical technology, process and packaging challenges and solutions required to meet mobile market requirements for today and tomorrow.