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Session 16 - Panel Discussion: SOC - Does it make Dollars and Sense?
8:00pm
Organizers:
Nitin Deo, Vice President, MOSCAPE, Inc.
Edoardo Charbon, Cadence Design Systems
Moderator: Nitin Deo, MOSCAPE, Inc.
Panelists:
Jim Lipman, Site Director, TechOnLine
Fuad Musa, CEO Moscape
John Rayfield, Senior Development Manager, ARM
M. Somasundaram, VP of DSP Group, Infineon
Dr. Sheldon Wu, Senior Director, Field Technical Support, TSMC North America
Semiconductor and design automation companies often come up with buzz
words and marketing tag lines first, and then a few years later really
start to deliver. Is SOC really something that designers are designing
today? Is it making economic sense from designer, supplier and end
customer standpoints? There are still some areas of SOC design,
manufacturing and design tools that are evolving. Come join us for this
lively discussion where you will hear different industry pundits talking
about the reality of SOC and how that affects your daily life.
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Session 17 - Panel Discussion: Outsourcing Design - Blessing or Curse?
8:00pm
Organizers:
Jose M. Cruz, Sun Microsystems
Kris Iniewski, PMC-Sierra Inc.
Moderator:
John Kibarian, President, PDF Solutions
Panelists:
Carl Dobbs, CEO, The Silicon Group
Colin Harris, VP of IC Technology, PMC-Sierra
Nancy Nettleton, Manager, ASIC Design, Sun Microsystems
Glen Noufer, President, TreeHouse Design
Alex Shubat, CTO, VP of Engineering, Virage Logic
Bob Wiederhold, VP & General Manager of World Wide Services, Cadence
Proponents of outsourcing IC design can argue that this will simplify
company operations, resulting in lower costs. Furthermore IC outsourcing
may be the next logical step in an industry that has been largely
successful by outsourcing other IC operations, such as IC fabrication
and IC testing.
However, proponents of internal IC design may argue that inhouse design
gives electronic companies more control in the development of their own
specific products. Internal designs can result in higher performance and
faster time to market.
Please come hear what industry leaders have to say about these
alternatives. You are encouraged to ask your own questions or give your
opinions about how IC design should be done in the future.
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