The automotive electronics market has increased steadily over the past several years even at times when the automobile market per se is not growing substantially. The reason for this situation is that the per car electronics content is increasing at a fast pace. In this presentation, I argue that this may be just the tip of the iceberg as we are entering the age of the “zero-accident car” with autonomous driving based on wireless and wired networks of powerful sensors (potentially including intelligent tires) and complex control algorithms implemented on a distributed computing platform. The information system of the zero-accident car will include vehicle-to-vehicle (V2V) short range communication for real-time feedback on traffic and road conditions ahead. Albeit significant steps have been made in the technology base that sustains this concept, massive integration problems loom here. I will present challenges related to the design of the new generation automotive systems such as reliability, control algorithms and data coordination.